HOW TO SET UP CONVERSION TRACKING FOR GOOGLE ADS & FACEBOOK ADS

Recognizing First-Touch Vs. Last-Touch AcknowledgmentLast-touch attribution models give all conversion credit scores to the final touchpoint a customer involves with before taking a preferred action. This acknowledgment design can be useful for gauging the efficiency of your brand recognition campaigns.

Understanding First-Touch Vs. Last-Touch AttributionLast-touch attribution versions offer all conversion credit rating to the last touchpoint a customer engages with before taking a desired activity. This attribution design can be helpful for measuring the performance of your brand name awareness projects.